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Freeze-dried Organ Bundle
Freeze-dried Organ Bundle
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Bundle and save with 10% off this freeze-dried organ feast for the senses!
True Blue topper has 50/50 kangaroo pluck (liver, lungs, heart and trachea) and emu liver - is a good way to add interesting protein rotation, especially for animals with common food allergies. Highly palatable and great for cats!
Secret Duo has 50/50 buffalo liver and lamb testes. In DIY raw feeding, it’s recommended that you feed at least 5% liver and 5% one of the other “secreting organs” (kidney, spleen, brain or testes). This topper is designed to replicate this in a shelf stable option.
Our freakshakes are as simple as:
+ water
SHAKE
DROOL
Adding a freakshake to your dog or cat's meals is a great way to entice fussy Normies to eat their dinner. It also increases their water consumption, which is especially helpful for Normies who eat a dry diet (like kibble or freeze dried food), as well as older Normies, or elite athlete Normies. Norm can also be used as a meal topper or a natural food colouring that you can add to things like natural yogurt or homemade dog biccies.
Feeding guide
Feeding guide
To make a freakshake, add 1 tablespoon (around 5g) of Norm to a jar or shaker. Add a cup of warm water to the vessel and shake shake shake.
We recommend starting with around half a cup a day of freakshake for cats and li'l weenies under 10kg.
Big dawgs can have a whole cup e'ry day.
Other important stuff
Other important stuff
Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.
We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.
That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.
Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).
Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).

WHY GET WEIRD WITH NORM?
Let customers speak for us
from 135 reviews
Love this shake, it reminds me of a chocolate milkshake and is so easy to pour over meals. My dog is obsessed and licks the bowl clean every single time
LOVE the new toppers!!! Excellent product, so easy to use as a topper or a shake. My dogs are lip smacking more than ever!
The new packaging is fantastic! looks very smart, easy to use and store.
Very nice work Chicks, you rock!!
Boomer is a big fan! As with all of the toppers, his favourite thing is to have a teaspoon-ish of this sprinkled over his sardines and kefir before bed at night (to prevent overnight tummy rumbles). Another in the already great range of products.
Boomer is a big fan! As with all of the toppers, his favourite thing is to have a teaspoon-ish of this sprinkled over his sardines and kefir before bed at night (to prevent overnight tummy rumbles). Another in the already great range of products.
My girls
Love these!!! They start crying and jumping as soon as they see the packet and they lap it up in seconds!!! Can’t get enough
Efficient and easy to use
My boy loves this one!!
Our noodles and potato love freakshakes. I love that they love them. Everyone is happy.
Boomer is a big fan of the Blue Crush! It's in his top 4. Delicious, apparently!
We have a noodle and a potato and they both love their shakes 💚
Young Boomer boy is LOVING the Ambrosia the best of all from our recent purchases. He is a bit of a beef lover, so it's no surprise. It's not only good as a it's intended, as a freak shake; it's also good as a sprinkle on top of food, or mixed into some yoghurt. This is an all-round winner!
Another amazing novel protein shake ! LOVE
Excellent communication from purchase to delivery
My 3 dogs love getting their freak (shake) on and the blue spirulina in Alice In Wonderland has really helped my itchy boy, even my partner noticed the difference and he’s a card carrying member of the sceptics society. I’ll definitely be buying more.
First blend we have tried. AMORA loves it!!


