Norm was co-founded by Clare Kearney from Hunde. Clare is an Australian pet nutritionist and published writer, who has spent the past decade consulting with pet-owning clients and some of Australia’s most well-known and well-respected natural pet food brands.

Adding a freakshake to your dog or cat's meals is a great way to entice fussy normies to eat their dinner. It also increases their water consumption, which is especially helpful for normies who eat a dry diet (like kibble or freeze dried food), as well as older normies, or elite athlete normies.

Important nutritional variety. Every freakshake is packed with freeze-dried meat and carefully selected superfoods that support gut, joint, and skin health. Pimp your bowl without all the sugar and empty calories.

Expensive AF aka small batch, premium ingredients and we don't cut ANY corners.

All of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.

Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches. Made in fully licenced and audited facilities. We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.

Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).

Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).