Purple Haze Freakshake

🦘 Kangaroo pluck is a nutritious and hypoallergenic combo of iron-rich, hard to source organs. Kangaroo pluck is the liver, lungs, heart and trachea, making it an outstanding offal ouvre. 

🩷 Beetroot is brimming with glutamine, an amino acid that promotes immune system and digestive health

🦋 Butterfly pea flower is a plant native to Asia, known for its brilliant blue colour, thanks to the presence of the antioxidant compounds anthocyanins

🥥 Coconut milk powder is a dairy free alternative for lactose intolerant normies, and an excellent source of medium chain triglycerides (dem healthy fats)

Yep. Like all our superfoods, we only source human grade, premium butterfly pea powder and it's perfectly safe for pets.

This will depend on your individual animal, but certainly if they have issues digesting dairy milks it will likely be an improvement. Coconut milk is higher in fat than goat's milk, but we've consciously paired it with lean proteins for this reason, so overall the fat content isn't crazy.

Norm is typically well tolerated by pets prone to stomach upsets, because this is one of the key factors we considered when formulating it. This is a great choice if you want something lean and dairy free, which many sensitive tummy pet-parents are chasing. We recommend feeding Norm prepared as a freakshake with water if you have a sensitive soul, so it's not as concentrated as a powdered supplement and is easier on the tummy.

Freeze-dried kangaroo liver, lung, heart and trachea, coconut milk powder, beetroot powder, butterfly pea powder

To make a freakshake, add 1 tablespoon (around 5g) of Norm to a jar or shaker. Add a cup of warm water to the vessel and shake shake shake.

We recommend starting with around half a cup a day of freakshake for cats and li'l weenies under 10kg.

Big dawgs can have a whole cup e'ry day.

Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.

We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.

That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.

Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).

Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).