Alice in Wonderland Freakshake

🐐 Goat is a novel protein for many animals, and this four organ combo fills so many nutritional gaps. Goat pluck is the liver, lungs, heart and trachea, making it the perfect blend of nutritious offal for your pal. 

🍄 Turkey Tail mushrooms are medicinal fungi with extraordinary immune system supporting and anti-cancer properties 

🦕 Blue spirulina is pure phycocyanin, extracted from green spirulina, making it and wildly concentrated source of antioxidants

🥥 Coconut milk powder is dairy free for those critters who don't do well with dairy, and is a good source of medium chain triglycerides (healthy fats!)

Alice is one of our top picks for environment allergy prone pets, because it contains turkey tail mushrooms and blue spirulina, which are great immune system supporters. Mushrooms have traditionally been used in Eastern medicine to maintain homeostasis in the body, meaning systems are operating as they should, and not OVER-acting like we see in an allergy response. Blue spirulina is basically pure antioxidants.

Alice is a great choice for pets with food sensitivities because it's a hypoallergenic protein that many pets tolerate well or have never eaten. Food sensitivities are tricky and are unlikely to be resolved with any one addition, but offering minimally-processed foods, working on your pet's gut health and removing the offending triggers is a greatplace to start. The inclusion of things like turkey tail and blue spirulina in the diet can help to combat underlying health issues that result in food sensitivities.

We've had a customer tell us they saw immediate improvements after adding Alice to their allergy prone pet's meals, and plenty who never relayed any improvements (other than joy). We can't say what you will see, but the goodness will be happening on the inside.

Freeze-dried goat liver, lung, heart and trachea,coconut milk powder, turkey tail mushrooms, blue spirulina

To make a freakshake, add 1 tablespoon (around 5g) of Norm to a jar or shaker. Add a cup of warm water to the vessel and shake shake shake.

We recommend starting with around half a cup a day of freakshake for cats and li'l weenies under 10kg.

Big dawgs can have a whole cup e'ry day.

Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.

We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.

That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.

Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).

Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).