All that glitters is gold.
Gold Dust Freakshake
Gold Dust Freakshake
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Because you guys just can’t get enough balls, we bring you NORM’s Gold Dust freakshake! This powdered milkshake mix for your pet is made from freeze dried ram balls, goji berries, turmeric and coconut milk powder for a golden dream, complete with the family jewels. Pack your pooch's golden milk latte and book the next flight to Byron Bay.
Nutritional benefits
Nutritional benefits
🐏 Lamb testes are an excellent source of B vitamins - especially B12. These bad boys are pretty hard to come by, making Gold Dust a great way to add interesting (and important) nutritional variety.
☄️ Goji berries are rich in Vitamin A, Vitamin C, fibre and iron. We proudly source ours from growers in China, because that's where they're native to.
🫚 Turmeric contains the compound curcumin, widely hailed an anti-inflammatory and antioxidant superhero. Turmeric features in everything from joint supplements to golden lattes, whereas Norm is a disgusting third thing. It's also really f*cking yellow. Don't touch it. You already got it on the bench, didn't you?
🥥 Coconut milk powder is a nutritious dairy-free milk for beasties who don't do well with dairy milks. Coconut is highly palatable due to it's fat content, but it’s rich in medium chain triglycerides, which are "good" fats.
Our freakshakes are as simple as:
+ water
SHAKE
DROOL
Adding a freakshake to your dog or cat's meals is a great way to entice fussy Normies to eat their dinner. It also increases their water consumption, which is especially helpful for Normies who eat a dry diet (like kibble or freeze dried food), as well as older Normies, or elite athlete Normies. Norm can also be used as a meal topper or a natural food colouring that you can add to things like natural yogurt or homemade dog biccies.
Ingredients
Ingredients
Freeze-dried lamb testes, organic coconut milk powder, goji berry powder, organic turmeric.
Feeding guide
Feeding guide
To make a freakshake, add 1 tablespoon (around 5g) of Norm to a jar or shaker. Add a cup of warm water to the vessel and shake shake shake.
We recommend starting with around half a cup a day of freakshake for cats and li'l weenies under 10kg.
Big dawgs can have a whole cup e'ry day.
Other important stuff
Other important stuff
Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.
We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.
That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.
Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).
Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).
ABOUT NORM.
WHAT
NORM is a range of human grade, freeze-dried, meal toppers and freakshakes for dogs and cats, created by of one of Australia’s leading pet nutritionists, HUNDE. We have carefully selected ingredients that are not only deeply nutritious, but also just a little bit different, darling.
We know not everyone has access to some of the weirder, wilder ingredients that our pets would have enjoyed once upon a time, but that doesn’t mean they should miss out.
NORM has carved a collection of fun, hard to find proteins, weird organs and nutritious superfoods for your pet's dining pleasure and entertainment.
NORM is bringing the wild into the norm.
WHY
We think you should choose NORM because NORM is fun and your [insert: dog/cat/puppy/kitten] deserves to have fun, don’t they?
But we get it. Not everything fun is good for you. Most of it isn’t, dammit.
NORM is different.
HOW
We freeze-dry our products because it's a method of preservation that doesn’t use any heat, so the nutrients in food remain in their raw state. This makes it the superior choice, nutritionally.
Also astronauts.
We know the pet food industry sucks and there are plenty of cowboys out there, so we source all of our meat from the human supply chain and make all of our products in a fully licensed facility, in line with the current legislation (and then some). We’re wild, not cowboys.
WHO
NORM is the creation of pet nutritionist Clare Kearney and the mysterious Norm. They are a few Aussie animal lovers, bored by pet food. The idea is simple: offer an alternative to the wild claims of the pet food industry, by creating something truly wild.
NORM is simple, fun and unique. Just like our pets.