treat yo' self
Rudolf’s hoof
Rudolf’s hoof
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This furry reindeer leg is the ultimate long lasting, hypoallergenic dental chew - give it to ‘em now and they’ll probably still be going by Christmas!
In case you didn’t catch our drift, these bad boys are big. Bigger than we expected. But that’s what the festive season is all about, right? Giving.
Great for keeping busy minds occupied and a natural fibre source, furry treats are the tits.
We air-dried these ourselves just in time for Birthdayween, and when they’re gone, they’re gone.
We always recommend supervising and monitoring your pet while they’re consuming a treat or chew.
Ingredients
Ingredients
Australian venison
Feeding guide
Feeding guide
Always supervise your pet while they chew. This is a long lasting chew that is unlikely to be fully consumed quickly, so you can let them gnaw on it pretty freely. If you have a very large dog who scoffs it, just account for this in their food allowance.
Other important stuff
Other important stuff
Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.
We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.
That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.
Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).
Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).

