Fear and Loathing Freakshake

🐊 Crocodile is a very high protein meat that is rich in anti-inflammatory omega 3 fatty acids. Crocodile is a novel protein for many dogs, so this is the perfect choice if your pet has sensitivities to common meats. 

🐉 Dragonfruit is loaded with phytonutrients and their powerful, disease fighting antioxidant properties

🐐 Raw goats' milk is both prebiotic and probiotic, making it great for gut health. It is generally better digested by dogs and cats than cows' milk

Crocodile is a great choice for sensitive pets because it's a novel protein to most animals, meaning they've never eaten it before. It's also hypoallergenic, meaning it's very rare to see crocodile allergies.

Crocodile is an interesting meat that's not quite chicken, not quite fish, but a strange third thing (crocodile). It's rich in anti-inflammatory omega 3 fatty acids, which is one of the main reasons we love it. It's a high protein and very low fat choice, perfect for animals with common protein sensitivites or if you're looking to add a bit of variety.

It sure is. All of the ingredients we use in Norm are human grade and rigorously sourced. This is the exact same dragonfruit you'll find in your smoothie bowl next time you're in Byron Bay.

Freeze-dried crocodile, raw goats' milk powder, dragonfruit powder 

This particular freakshake may separate slightly due to the texture of the crocodile - don't stress, this is normal. 

To make a freakshake, add 1 tablespoon (around 5g) of Norm to a jar or shaker. Add a cup of warm water to the vessel and shake shake shake.

We recommend starting with around half a cup a day of freakshake for cats and li'l weenies under 10kg.

Big dawgs can have a whole cup e'ry day.

Norm is 100% Australian owned and we manufacture all of our edible products in-house, in small batches.

We source all of our meat in Victoria and Queensland, which are the two states with the strictest laws around meat used in pet food production.

That said, all of our meat is sourced through the same supply chain as meat for humans. Our rabbit, duck, crocodile and emu is restaurant grade. Our lamb, beef, pork, kangaroo and chicken is from the same animals as your dinner.

Our meat and insects are strictly Australian and have not been irradiated (which all imported insects and meat have been, making them unsafe for cats).

Our manufacturing facility is Primesafe licenced and HACCP compliant, as are all of our partner manufacturers, such as our freeze-dryer (or the equivalent in their state).