What’s really in your Pet’s Freakshake?

A lot of pet food labels read like the fine print on an interest-free loan contract. Ingredients you’ve never heard of and vague proteins that make you wonder… what animal are we even talking about here?

At Norm, we’re not into that kind of shadiness. We like things clean, clear, and f**king honest.

No fillers or boring junk. Just a lineup of purposeful, hard to source proteins and functional ingredients that give your pet’s bowl a serious glow-up.

Real meat

Every Freakshake starts with a single protein: croc, rabbit, emu, roo, or whatever else your pet fancies. We don’t mix ‘em up or leave you guessing. Each blend does what it does best.

Single protein means we’re catering to sensitive souls with common intolerances, offering more targeted nutrition. Also, less chance your pet gives you that “WTF is this?” face at dinner.

Less filler

We keep the ingredient list short. No BS masquerading as “nutrition.”

Every freak is packed with freeze-dried meat and carefully selected superfoods that support gut, joint, brain and skin health. Stuff that actually does something.

No sugar and empty calories

You’ve probably side-eyed a “healthy” pet treat and seen sugar in the ingredients.

Freakshakes have zero sugar and zero empty calories, meaning every shake adds value to your pet’s diet. It’s guilt-free goodness for your furry freak.

Mix-friendly

Freakshakes are built to play nice with others.

Use ‘em as a topper, mix ‘em with veggies, swirl ‘em into broth or however you roll, they fit right in.

They’re light enough not to overpower, but nutrient-dense enough to level up your pet’s everyday meals.

Why it matters

By cutting out the noise and keeping it simple, we make sure every drop of Freakshake delivers something bloody nutritious and damn delicious. We don’t cut corners and we’re not interested in padding out our products with cheap junk; it’s all killer no filler, baby.