Your dog wiped out after a run. Now what?

Post-exercise recovery for dogs isn’t talked about enough. So here we are!

The first 30 to 60 minutes after exercise is actually prime time to start re-fuelling.

So let's talk about what actually goes in the bowl.

Re-fuelling - it's not that deep, but it does matter

Too much water too fast after exercise can upset their stomach and in more serious cases, raises the risk of bloat, or Gastric Dilatation-Volvulus (GDV).

Not trying to be dramatic here but just saying - let them rest first. Wait about 30 minutes before you start rehydrating, then do it properly.

Research says dogs given water infused with protein recover significantly better than dogs given plain water alone. It's not about waiting longer - it's about what you give them.

So what does a good recovery actually look like?

• Quality protein. Protein in the recovery drink makes a huge difference. Protein kickstarts the rebuilding process. If the muscles worked hard, they need to be topped back up.
• Something they'll actually eat. Post-exercise dogs can be weirdly fussy. They're tired and sometimes just don't want to eat. If what you're offering isn't appealing, it doesn't matter how nutritious it is. A dog that doesn't eat isn't recovering.
• Nutrient-dense additions. Vitamins and minerals aren't just label padding. They play a role in better recovery outcomes. Functional ingredients, not filler.

This is exactly why Norm exists

Norm's freakshakes and toppers were built for these type of dogs. Dry-fed dogs who need more moisture, active dogs who need more than a bowl of biccies after a big day, fussy dogs who will absolutely not eat their dinner if it isn't interesting enough.

Norm has powdered meat protein. It has functional ingredients that provide vitamins and minerals. It makes food and water more palatable, which means your dog consumes it ,so you know the whole thing actually works. It's unserious and gimmicky, but also f*cking nutritious.

That's kind of the whole point. ✌️🌈