Thirsty Truths

Let’s talk about pet food real quick. We’d say “no shade”, but we’re absolutely here to throw shade on things we think aren’t serving our pets’ best interests. 

Big pet food loves to push a one-size-fits-all approach to nourishing our pets - and that’s fine (kinda), — but here’s the thing:

Is your pet actually hydrated?

The sad truth is that so many of our animals are out here chronically dehydrated, and they’ve got all sorts of health issues to show for it.

If they eat a processed diet like kibble, they’re probably not getting enough water in their diet. And that’s not on you! It’s on an industry that pushes a completely unnatural approach to feeding our pets - can you imagine not ever eating juicy fresh food?! 8 glasses a day or otherwise, we get most of our water form our food, and (theoretically) that’s also true of dogs and cats. Not only that, but water that’s consumed with food is better absorbed by the body.

As Frenzal Rhomb taught us, a man’s not a camel 🐪 …and neither is a dog or cat.

That’s why Norm flew in from outer space!

We’re not a food replacement. We’re not a supplement. We’re not gonna lecture you about your micronutrients. We’re just here to lube up your pet’s insides and make meal time a bit more fun.

Norm is fun because we wanted it to be everything boring pet food isn’t, in every way. It’s wet, it’s real and it’s just a little bit wild.

We’re talking blue beards, pink paws and purple tongues - on top of hydration, palatability and important nutritional variety.

Just add a tablespoon of Norm (or a teaspoon if you’re a li’l weenie) to some warm water, and shake it like you’re Tom Cruise.

Sit back and watch the magic happen, as they go from feeling like an air mattress that’s on day 3 of a music festival, to Khloe Kardashian after a day at the “spa,” if you know what we mean…