Enrichment for Big-Brained Normies

If your dog’s got the zoomies of a caffeinated ‘oodle, the appetite of a bin chicken, and is smart enough to do your taxes, this is for them (and your sanity).

We take meal time and inject it with chaos, pretty colours and brain juice.

Why enrichment matters (or why your dog ate your favourite shoes and the backyard has more holes than a bag of Good-os)

Dogs are (mostly) big-brained weirdos that crave cognitive challenges. Walks are cute, treats are fun. But enrichment? That’s the good sh*t.

Enrichment gives your dog a mental workout. It satisfies their natural instincts to forage, sniff, lick, chew, and problem-solve, and it’s one of the easiest ways to boost their overall wellbeing. Think of it like a crossword puzzle, but for your dog’s nose, mouth, and brain. And when enrichment involves Freakshakes? Even better.

July’s Enrichment Pick: The Shake & Lick Mat Combo

This one’s a certified banger.

All you need is:

• A Freakshake (our supercharged powdered drinks)
• A Whizzy Guy handheld blender (or a jar and some elbow grease)
• A slow feeder lick mat in your favourite funky shape (mountain, planet, cactus, you do you, babe)

Here’s the vibe:

1. Blend up a Freakshake - use our Whizzy Guy to mix Norm with water into a bubbly dream.
2. Pour it into a lick mat - grab your mountain, planet, or cactus and fill it with that blended ooze.
3. Serve it up - For quick enrichment, give it to your dog straight away and let the slow-feeder do all the work. For a longer-lasting activity (or if you just need five minutes of silence), pop it in the freezer before serving. If you want to multitask and combine your mindfulness with theirs, get creative and serve their dinner in a slow feeder, with lots of different textures, and top with Norm.

Why It Works:

When your dog licks, they’re not just tasting the goods, they’re unlocking the brain portal. Licking flips a switch in your dog’s brain. Suddenly they’re vibing. Dopamine’s flowing. Stress? Don’t know her. It’s like sending your dog to therapy and a rave, all while faceplanting into a slimy snack mat.

Perfect for:

• Normies who scream when you leave the room (separation anxiety babes, we see you)
• Vacuum-mode eaters who finish meals before you blink
• Furniture-eaters and bored destroyers of worlds
• Routine-lovers who still want a bit of ✨chaos✨ in their day

Enrichment with Norm slows down mealtime, boosts hydration, and keeps those brains busy without overfeeding.

Bonus Tip: Bundle Up, Baby

Don’t just stop at one flavour. Variety isn’t just the spice of life! It’s the key to keeping your dog engaged. (Nobody wants the same dinner every night. Even dogs.)

We’ve made it easy with our Freakshake bundles. More variations, more nutrients, more lickability.

TL;DR?

Shake it. Lick it. Repeat.

Keeping your Normie enriched doesn’t require a PhD or a Pinterest board. Just whizz up something tasty, whack it in a mat, and watch the magic happen.

Stay weird ✌🏼